ICP B · board sports & gaming

not BORED. the drip.

Written to the parent, never to the kid. Internal review build: Klaviyo tags are shown as stand-ins, so buttons here go nowhere.

1 · Verification On capture. Confirms the address and sets the frequency expectation. 2 · Promo code On confirm. The code, the argument, and the ten modules behind it. 3 · 48-hour nudge 48h, unredeemed. One send, no chase — the deadline and the code. 4 · Abandon cart Cart + 4h. Four honest answers, and deliberately no discount. 5 · Delivery day On purchase. Six steps, then the questions the first evening produces. 6 · Which game first Day 3. Three picks in difficulty order, and the responsiveness fix. 7 · Two players Day 8. One board, two kids — and the adult side of the app.

Section transitions

the riders. cut out.

Shot for this, against a studio backdrop, with the official product photo and the approved living-room frame as references — so the deck is the real rounded square and the pivot is the real wide, flat dome. They go between modules in emails 3–7. Transparent masters in cutouts/.

lean · strip · alpha

braids · strip · alpha

hoodie · strip · alpha

curly · strip · alpha

back · strip · alpha

carry-boy · strip · alpha

carry-girl · strip · alpha

carry-hoodie · strip · alpha

Loops

the moving bits.

All three sit on the email's own field, so they have no bounding box. Frame 0 of each is a finished still — Outlook renders nothing else.

cast.gif

arrive.gif

scene.gif

hifive.gif

games.gif

Built from GoBalance-Gamer-Email-Campaigns (2).pdf. The casting guide these emails link to is live at gobalance-casting-kids.pages.dev. Design tokens are the "not BORED." landing page's own, with two values pulled darker to clear AA at text sizes. Open items are listed in the repo README.